Pricing & program cost

What does consulting cost? What do leadership development programs cost?

Most consultants will tell you that they can’t talk price – even as a range – without knowing more about your project goals and scope.

On the one hand, that’s true – up to a point.

On the other hand, it’s immensely frustrating. As buyers representing our company or shopping for something personally, we want to have a clue about the price.

So here’s what you can expect from me in the way of pricing and program costs.

Custom or semi-custom programs

I’m a leadership development geek, a.k.a. a specialist. This is what I do – and love doing – for a living. And that means that much of what I include in a training program for you will be content I’ve taught repeatedly, time and time again. No matter how custom your program may be from your perspective, I’ll be referencing content that’s familiar to me. I don’t have to build your program completely from scratch.

This saves time and effort, thereby saving you money.

Important initial note

I conduct all projects on a fixed-fee basis.

We come to agreement on the scope and schedule. I will generally provide, as I outline below, two to three options for meeting your needs, each at a different price point and with different levels of support. We agree upon which best suits your needs and budget, and the price is fixed at that point. (Expenses are covered on an as-needed and as-incurred basis.)

I do fixed-fee rather than hourly contracts for one simple reason: no surprises for either of us.

The process

1. Your desired outcome

What are you seeking to accomplish? What new leadership behaviors and skills do you want your employees to develop? How will you know that you’ve succeeded?

Is training or coaching even the right answer for your objectives?

I grew up, professionally speaking, in a software analysis and development environment. In uncovering the business requirements for new systems, I constantly had to rein in the user community; they always wanted to jump directly to how something was going to be done.

I take the same approach in building training programs. We have to know the full scope of what before we can determine how. And I will not recommend training or coaching if I don’t believe it’s the best way for you to meet your goals.

2. Your options

I typically present three different options, at three price points.

Option One is the basic training program development and delivery, always including an email follow-up sequence to help program participants integrate the learning into their day-to-day work.

Option Two includes additional support, which could be a group Q&A session after the initial program delivery, additional coaching time, a follow-on training “refresher” session, or other options. It might also include additional program content.

Option Three adds one-on-one or more extensive group work or, again, additional program content, more Q&A sessions, and so on.

This covers the more usual scenarios; there are always exceptions, and we uncover the details in our initial conversations.

3. Pricing

For existing topics (those on my speaking-and-workshops page), including customization for your specific event and audience.

A 60 to 75-minute virtual workshop is $2,500.

When we return to in-person training, the price ranges from $3,250 to $6,750, depending on location. Travel and lodging is included.

For custom programs

These include leadership training programs, leadership team retreats, strategic planning sessions, and general meeting facilitation.

Factors that influence price:

  • Program type and duration: one hour lunch-and-learn, half-day workshop, multi-day boot-camp, ongoing weekly or monthly sessions, meeting facilitation, and so on.
  • Coaching follow-up, either group or one-on-one.
  • Company-specific requirements, such as multiple chains of command or dotted-line reporting, unique processes and procedures, HR requirements, and so on.
  • Availability of you and your team to answer questions and review content.
  • Turnaround time: is this an urgent schedule, or a longer-term project?
  • Virtual (the only option right now), or in person?
  • Number of participants.
  • And, of course, other details uncovered in conversation.

So what does this actually mean in terms of costs for your program?

Typical costs for custom development, including training programs, strategic planning sessions, and leadership retreats

All programs are virtual only at this time. Prices for in-person presentation run approximately 30 to 35 percent higher than the virtual program cost, depending upon location.

Budget $1,500 to $2,500 per hour of program delivery / meeting time.

Thus, a half-day (four-hour) program will run between $6,000 and $10,000.

Why the wide range? Well, that’s where those unknowns come in: the things we’ll talk about as we identify the desired outcomes and measures for your program.

Follow-up coaching, whether one-on-one or group, is separate and costs are listed below.

Long-term programs

If your program runs over multiple weeks or months, the costs will typically be toward the lower end of the range.

Coaching, group or one-on-one

All coaching includes between-session email support and optional voice recording of each session.

Individual coaching is $200 for a 45-minute session. Group sessions are 60 to 75 minutes, and start at $350 for up to six participants.

Self-study programs

I had a wrestling match with the pricing on my self-study programs. I finally settled on prices that my business coach did not approve of.

I understand why. Price and value are so closely tied together in most people’s minds. Low price is perceived as low value, and high price as high value.

But the cost to me to deliver these off-the-shelf programs is low – not nonexistent, because of hosting and delivery costs, but low.

And I want people to be able to take them.

Which means pricing them in a way that:

  1. Reflects the value that the student will receive;
  2. Pays me for researching, creating the program, and the intellectual property;
  3. Provides incentive for them to actually take the program and study the material (“free” falls to the bottom of our to-do list and is often forgotten);
  4. And is affordable.

Therefore, my programs’ prices tend to be lower than the typical market price. It’s a reflection of my thought process, not a reflection on the content value.

Here’s the link to the Empowered Leadership 8-module leadership fundamentals course.

This is Change Leadership: strategies for success.

Questions? Anything need clarification? Ready to explore options?

Let’s start the conversation

Initial conversations to explore whether we fit together are always free – of course – and no pressure – of course.