Organizational change doesn’t have to be so hard!
We’ve all been there.
Senior leadership announces a change intiative. It’s important. It’s necessary. A lot of hard work ensues. There are delays. Difficulties. Missed deadlines. Revisions.
When it finally comes to an end, it’s less than was planned, and more expensive than was budgeted. And the statistics are grim: by some accounts, up to 70% of change initiatives either fail outright, or aren’t sustained over time. Other sources are less dire, but still discouraging.
Change Leadership: Strategies for Success
There’s tremendous – and necessary – focus on the practice of change management.
But managing change isn’t enough for success. We must also lead change.
And that means understanding the people aspect of change. Why people resist change. Why it’s so hard to communicate change in a way that gets everyone on board. The hidden, conflicting issues of identity and competing commitments that create stumbling blocks and barriers. And the essential aspect of trust.
Especially if we’re talking about culture change (versus operational change).
We need a new type of leadership, a new vision of what leadership can be, for today’s very different (and never going back to the “old normal”) world. Change is, and will continue to be, constant, and it doesn’t care if we wish otherwise. Knowing how to lead ourselves and others through change has become non-optional.
Strategic change doesn’t have to be an expensive struggle and disappointment!
With effective change leadership, teams can be motivated, engaged, and excited about change initiatives. And we all know that motivated, engaged, excited teams are high-performing teams who meet – and exceed – objectives.
I’ve been part of plenty of change initiatives in my 20-plus-year corporate career – and since then in my consulting, training, and coaching practice.
I watched some fail, I was part of some that struggled, and I’m happy to say that I celebrated leading some that exceeded expectations.
The apparent reasons why change fails are obvious: poor communication, insufficient attention to the basics of project management, disengaged leadership, and so on.
But these are all relatively easy to fix. So why do they keep happening?
I knew there had to be reasons underneath these symptoms. So I researched. (And researched!)
There are reasons. Hard, solid, neuroscientifically factual reasons about how the brain reacts to change. Blind spots that old-school leadership practices tell us to overlook or ignore.
Which led me to more research about managing those reactions and acknowledging the realities.
And that resulted in this program, in which I offer simple tools that leaders can use to guide their teams through the resistance – and themselves, too, since resistance is universal.
If you’ve ever struggled with change – personal or professional – this course will show you why and teach you what you need to do differently.
Change doesn’t have to be a hard slog. It probably won’t ever be easy, but it can be a whole lot more clear and less uncertain, for you as the change leader, and for your team creating the change.
What if you could…
- Understand – and therefore stop being frustrated by – your team’s various reactions to change
- Know how to help each individual team member deal with their concerns and questions about the change
- Create a clear vision for the desired outcome – even if your leadership hasn’t provided it to you
- Understand the crucial differences between cultural change and operational change – and how to approach each
- Know exactly how to communicate to the various stakeholders – which starts with knowing exactly who all the stakeholders are (you’re almost certainly overlooking some)
- Realize the key component that enables successful change – and whose absence inevitably leads to failure
- Learn how to handle mistakes, delays, and other project mis-steps so they have the least possible impact
- Discover how to handle pushback from peers and even senior leaders
- Know how to cope with your own reactions and responses to the challenges of change
- Have the confidence, clarity, and certainty to be a truly excellent leader of successful change!
This program is not a course on change management or project management
I assume that you already know how to manage a project – planning how to achieve the desired goal, defining tasks, timelines, and milestones, assigning tasks, managing your team, tracking progress, and so on.
If you aren’t already familiar with and at least somewhat experienced in project management, this may not be the program you need to take right now.
Change Leadership: Strategies for Success
Each module includes multiple bite-sized videos, worksheets, and prompts to help you consider how the principles, concepts, and practices apply to your specific situation.
Every module also provides opportunities to connect directly with me and with other students through the lesson comments area. You can learn a lot from other people – even in a self-guided online course!
Module One – Course Objectives
An introduction to what you’ll be learning, including the best way to get the most from the program.
Module Two – Change Management or Change Leadership?
Are they different? Yes!
Module Three – What is a change initiative?
So yeah – what IS change – and what are the key components of a successful change initiative?
Module Four – Define your change project
What project will you use to work through these change leadership steps and practice the tools?
Module Five – Stakeholders
Your change initiative impacts many more people than you might think – and identifying them all is crucial for designing your communication plan.
Module Six – Culture change vs. operational change
Are there different ways of approaching the initiative if you’re dealing with one versus the other? Maybe. And maybe … not.
Module Seven – Trust: the truly essential component for success
Without trust between all stakeholders, but especially between you and those stakeholders, you’re simply not going to get very far.
Module Eight – The emotions of change
A change initiative is much more than a project, even though that’s how it’s often viewed. To lead change, we must understand how people experience change.
Module Nine – Tools for leading change
Change leadership requires us to understand the actual science – brain science, neuroscience, hard facts – behind people’s reactions to change. Only then can we guide our teams through and create forward momentum toward the goal. Failing to manage employee the emotional impact of change is a failure to truly lead.
Module Ten – Communication
Communication is where many change initiatives start breaking down. Once you know who (your stakeholders), you can define the what, when, and how to engage their interest and commitment and overcome resistance.
Module Eleven – Being the Change Leader
What does it really mean to be a Change Leader? Whether you’re a new hire brought in to lead a change initiative, or you’re an estabished employee tapped to lead the change, there are key elements you need to understand.
Module Twelve – Self-care through the change
Your employees aren’t the only ones who have these reactions and challenges. You do too, and you need support just as much as they do.
Module Thirteen – Practice
Have you ever taken a course or attended a workshop, loved and enjoyed what you learned, and then, back at your desk … um. How do I do this again?
There’s a reason for that: the brain learns by doing, not by reading or watching. Of course reading and watching is essential to gain the basic information, but then we must do.
Which means practice is essential, and in this module you’ll have opportunities to practice all the tools you learned throughout the course. And I promise: most will be practical and real, and very few will be hokey or cheesy!
How does this actually work in the real world? In this module, you’ll explore case studies of successful as well as unsuccessful corporate change initiatives, drawn from interviews with leaders and employees who actually experienced them.
To receive your certificate of completion (always helpful for impressing your manager and including on a resume!), you’ll need to complete the final exam with a passing score.
Having a hard time convincing your boss to support you in taking this course? Tell them there’s a final and a certificate, and they might be more interested! And download this guide to asking your manager for training.
Change initiatives should succeed more often than they fail.
It starts with you, the leader, and your skill at leading change.
Your investment: $1,750
Frequently Asked Questions
What can I do to convince my boss to pay for this for me?
Download this Guide. It walks you through the best approach to getting your manager to support your professional education.
How long will I have access to the materials?
Forever! You have lifetime access to all course materials. Well, as long as I’m alive and keeping this website running, anyway!
Do you offer a guarantee?
When you sign up for the Change Leadership program, I guarantee that you’ll get the best tools, concepts, and approaches that I have to give you. Since it’s up to you to study, learn, and apply the material, I respectfully don’t give refunds. If you have questions, you’re always welcome to email me at firstname.lastname@example.org and we can explore whether it’s the right program for you.
What if I was at one of your Change Leadership presentations – is it worth the time and money to take this program?
First, there’s the value of reviewing what you already learned, in a format that’s specifically designed to help you learn, practice, and retain the tools and concepts. (Let’s face it, no matter how excellent a conference session or one-hour workshop may be, it’s not designed for long-term retention – even with the email followup I offer.)
More to the point, there’s a LOT of new information and tools. More ways and ideas for practice. More support. And case studies to help you experience how this actually works.
Do you offer personal support?
You have the option to purchase coaching sessions with me at a reduced rate per session.
Can I email you with questions?
If you need technical support accessing the materials, you can email email@example.com.
Every module has a Comments option, where you can ask questions and exchange ideas with other students. I do my best to stay alert to comments and respond to questions, but for support actually using the course content and tools, please consider individual one-on-one support.